Best practices for law firm/lawyer business
development, updates on relevant legal innovation,
technology, trends, and conference presentations.
(Last month, I drafted this blog post for posting today. I am grateful to Altman Weil for the article that inspired my post. Yet, I must also share my condolences to their team on the recent loss of Partner Ward Bower.)
Read MoreThe recent Social Media Marketing World conference (SMMW16) shared a great deal of leading techniques and ideas, with Live Streaming Video leading the conversation. This post lists relevant takeaways for lawyers and law firms.
Read MoreA marketer who acts like a personal trainer can empower your grasp of infinite possibilities.
Read MoreIf you took action on one item this year in an effort to better understand GCs and In-House Counsel...this what you should do.
Read MoreFor real-time updates on the annual Legal Marketing Assoc. conference, follow: #LMA16, #LMAfcc and @FlipCatLLC.
Read MoreHow do attorneys "get in front of" In-House Counsel? Four panelists who are in-house with Dallas companies Stevens Transport, PlainsCapital, Interstate Batteries, and The Beck Group answered questions at Thursday's LMA luncheon.
Read MoreWill you know more about your clients and prospects in 2016?
Read MoreThe time is ripe now to revise and improve your law firm website for business development, and here's an article explaining why.
Read MoreApple's new iOS will let users block ads on Mobile. Is your Content Strategy ready to compensate?
Read MoreLast week, Bloomberg BNA launched its inaugural “Big Law Business Summit” in New York. Many points were relevant to smaller firms, not just "big law." Three themes: the changing relationship as In-House Counsel take on more work, how collaboration externally and internally lifts all ships and impacts the client relationship, and how more must be done regarding cyber security.
Read MoreBefore those Summer Interns sail into the sunset, you have an opportunity to include them for feedback on your marketing and business development efforts. Ask for their opinions and you may receive creative ideas to help reach your target clients.
Read MoreDoes your law firm really need a full-time marketer? Today’s digital and social tools provide vast opportunities for telling your story as a firm or as an attorney. Do this well and you influence today the employees you will attract in the future. But whom do you hire right now?
Read MoreIt's Not About "Marketing" the Law Firm Anymore, Part Two - What Marketers and Leadership Should Do
Read MoreIt's not about "marketing" the law firm any longer. It's about much more.
Read MoreLaw firms and lawyers considering how to approach social media need to understand: one size does not fit all. In addition, it's important to outline how a platform will be used and measured, and what will be done with the information obtained via social media.
Read MoreBetween now and May, 2016, the legal industry is in for a sea change. I hope I am wrong – at least to the extent that I have underestimated here and even more progress is made.
Many firms and individual attorneys have begun using social media and related analytics to boost business development. I predict the next 12 months hold a swift up-tick in broader adoption. Where will you fit in?
Read More7 steps on how lawyers can begin to use Twitter, followed by a few reasons why to use it to learn from and interact with your clients and colleagues.
1. You don’t have to tweet. You can observe from the sidelines. I recommend doing that to get a sense of how it works and...
Read MoreUpdate on live-streaming apps, Meerkat and Periscope, and how they might be used by attorneys and law firms. Inc. insights from Brian Fanzo, @iSocialFanz, of BroadSuite, and Mark Kaye, @MarkKayeShow - podcaster, radio host, social media maven.
After my post on the two neophyte live-streaming tools, Meerkat and Periscope, I was fortunate to attend a webinar on the same topic...
Read MoreHere are tweets and highlights from Day Three (4/15) of the 2015 Legal Marketing Association (LMA) International Conference. There's a LOT here -- you may want to bookmark this page and return for tips during the year.
Read MoreHere are highlights from Day One of the 2015 Legal Marketing Association (LMA) International Conference...
Read More
Subscribe to the Flip Cat Update enewsletter | © 2022 Flip Cat Consulting LLC | Powered by Squarespace
